Saturday, July 21, 2012

Check out how your mails are classified as spam.....!!!!!!

We all are aware of the spam mails.. Some times not only the real spams but also there are chances of your mails sent getting dropped into spam floders..!!
To know the reason, check out how the spam filters work..?
When ever you send a mail it passes all through the cyberspace and reaches the spam filters before getting delivered to the desired users of u.

understand how they work:
Generally speaking, spam filters look at a long list of criteria to judge whether or not your email is junk.
For example, they might look for spammy phrases like "CLICK HERE!" or "FREE! BUY NOW!". They'll assign points each timethey see one of those phrases.
Certain criteria get more points than others.

Here's a sample of criteria from Spam Assassin ,One of the most popular spam filters out there:
  • Talks about lots of money (.193 points)
  • Describes some sort of breakthrough (.232 points)
  • Looks like mortgage pitch (.297 points)
  • Contains urgent matter (.288 points)
  • Money back guarantee (2.051 points)
  • Why Pay More? (1.249 points)

I think You're probably going to ask "what's the threshold to stay under?" Sorry, but the threshold is different for everyserver. It's determined by the person who installed the spamfilter software. If the person is really sick of spam, they'll set the threshold extremely low. Just about anything will get spam filtered then..!!
Avoid these common mistakes to prevent ur mails get dropped in junk folder: These are the most common mistakes we see new email marketers make, which result in accidental spam filtering.
*. Using spammy phrases, like "Click here!" or "Once in a lifetime opportunity!"
*. Going crazy with exclamation points!!!!!!
*. USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL (especially in the subject)
*. Coloring their fonts bright red, or green
*. Creating an HTML email that's nothing but one bigimage, with little or no text (since spam filters can't read images, they assume you're a spammerthat's trying to trick 'em).
*. Using the word "Test" in the subject line (agencies run into this all the time, when sending drafts to clients for approval)
*. Sending a test to multiple recipients within the samecompany (that company's email firewall can only assume it's a spam attack)
*. Designing HTML email in Microsoft Word, and exporting the code to HTML (that code is sloppy, and spam filters hate it)

if u feel this informative please share your reaction and comment ..!!! :) 

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